​​THE BIG IDEA

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This video was made by watch brand Fromanteel in a series about entrepreneurs from Amsterdam. It tells the story of how House of Denim and Jean School were dreamed up in 2008.

FIRST DAY OF SCHOOL

 

​Jean School started in September of 2012. Here's a video we shot of the first day, thanks to the guys at ThisisVDO and our good friends Alex, Menno and Long John.