Founded by James Veenhoff and Mariette Hoitink in 2009, with great support from KICI and key denim industry players in Amsterdam & beyond. Big thank you's go out to the teams at HTNK and Fronteer Strategy.

Read more about 'Towards a Brighter Blue".

Here's our first trip abroad to connect & inspire: DER GEORG. Together with our friends from Cafe George, DutchDFA, Bugaboo and probably everyone in Denim City...